Optimizing Google My Business for Restaurants: Complete Guide

Why Google My Business Is Crucial

When someone searches for "restaurant nearby" or "best pizza [city]", Google My Business determines who appears on top. A well-optimized profile can give you 3x more clicks.

Step 1: Claim and Verify Your Profile

Go to business.google.com

Search for your restaurant or add it

Verify via postcard, phone, or email

This takes 1-2 weeks

Tip: Have multiple locations? Create a separate profile for each location.

Step 2: Fill in All Information

Required:

• Correct business name (don't add keywords!)
• Address
• Phone number
• Website URL
• Opening hours (including holidays)
• Category: "Restaurant" + subcategory

Important:

• Description (750 characters, use keywords naturally)
• Attributes (terrace, WiFi, wheelchair accessible, etc.)
• Menu link
• Reservation link
• Price range

Step 3: Photos, Photos, Photos

Google profiles with photos get 42% more direction requests. Upload at least:

• Logo (square)
• Cover photo (atmosphere)
• 10+ photos of dishes
• 5+ photos of interior/exterior
• Team photos

Tip: Add new photos weekly. Google rewards active profiles.

Step 4: Collect Reviews

Reviews are the #1 factor for local rankings. Strategies:

Ask directly: After a compliment, ask for a review

QR code: On the bill or table

Follow-up email: After online reservation

Always respond: Especially to negative reviews

Goal: At least 50 reviews with 4.5+ stars.

Step 5: Post Updates

Few restaurants do this, so it's an easy win:

• Share special menus or promotions
• Announce events
• Post at least 1 update weekly
• Use images and call-to-actions

Step 6: Answer Questions

In the Q&A section people can ask questions. Answer them quickly and completely. You can also add and answer frequently asked questions yourself.

Checklist for Restaurant GMB

• [ ] Profile claimed and verified
• [ ] All basic information filled in
• [ ] Opening hours correct (including holidays)
• [ ] At least 15 photos uploaded
• [ ] Description with keywords
• [ ] Menu and reservation links added
• [ ] At least 20 reviews
• [ ] Responds to all reviews within 48 hours
• [ ] Posts at least 1 update weekly

Need help with your Google profile? We're happy to help. Contact us for a free check.