Own Website vs Platforms
Uber Eats, Booking.com, Just Eat - convenient for reach, but how much commission are you actually giving away? And how do you get more value from both channels?
Example: 100 orders/month
Complete comparison
Own website vs. platforms point by point.
The hidden costs of platforms
More than just commission.
15-30% commission
With an average order of €40 you pay €6-12 commission. With 100 orders per month that's €600-1200 per month.
Customer data not yours
You're not building your own customer base. The platform can direct your customers to competitors.
No remarketing
You cannot directly contact your own customers for promotions, newsletters or special offers.
Dependency
Platforms can increase rates or change conditions. You have no control.
The smart strategy: use both
Get the best from platforms and your own website.
Use platforms for reach
Platforms are excellent for reaching new customers. See it as marketing with guaranteed results.
Convert to direct customers
Add a flyer to orders: 'Order directly via our website and get 10% discount + free dessert.'
Build your own database
Collect email addresses and build a loyalty program. These are YOUR customers.
Best price guarantee
Communicate clearly: the best price and service you always get directly from us.
Stop giving away commissions
Schedule a free call and calculate how much you can save with your own website.