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Custom Website vs Wix

Wix seems attractive with low startup costs, but for your hospitality business there are important downsides. Discover why professionals choose custom.

Custom vs Wix comparison

Point-by-point comparison

See where the difference lies.

Aspect
Custom
Wix
SEO optimization
Fully optimized
Limited, generic code
Load speed
< 2 seconds
3-5+ seconds
Unique design
100% tailored
Template-based
Hospitality features
Exactly what you need
Plugins with limitations
Website ownership
Fully yours
Tied to Wix platform
Support
Personal contact
Generic helpdesk
Startup costs
Higher (investment)
Lower
Monthly costs
Optional maintenance
Required subscription
Scalability
Unlimited
Platform limitations
Integrations
All systems possible
Only Wix App Market

Problems with Wix for hospitality

Why many hospitality businesses switch.

Poor SEO performance

Wix websites load slowly and have bloated code. Google prefers fast, clean websites - and you'll notice this in your rankings.

Slow load times

Wix loads many unnecessary scripts. Every extra second of load time costs you 7% conversion. Your guests click away before they see your menu.

Limited flexibility

You're bound to what Wix templates and apps offer. Specific hospitality features are often unavailable or don't work well.

No personal support

When problems arise, you're on your own with a generic helpdesk. No expert who knows your business and can help immediately.

Frequently asked questions

Is Wix really that bad for SEO?

Wix has made improvements in recent years, but fundamental limitations remain: slow load times due to bloated code, limited technical SEO options, and less control over important ranking factors. For local hospitality SEO, this is a significant disadvantage.

But Wix is much cheaper, right?

In the short term, yes. But calculate: €15-30/month for Wix + missed customers due to poor visibility + no ownership = more expensive in the long run. A custom website is an investment that pays for itself.

Can I migrate my Wix website to custom?

Yes, we can take over and improve your content and design. We arrange redirects so you don't lose SEO value during the transition.

Ready to upgrade from Wix?

Schedule a free conversation and discover what a custom website can mean for your business.