Easter 2026: how to promote your restaurant set menu (April 5-6)

• Easter is coming up and you want full tables, without marketing hassle.
• If your page and reservations go live too late, that booking will simply go to another restaurant.
• With this step-by-step plan, you can set everything up properly in 1 to 2 hours: offer, page, Google, social and (optionally) ads.

This is not a random list of Easter marketing tips. You get a practical approach built around 2 things that truly move the needle: 1 strong set-menu landing page and a mobile booking flow that works without friction. Plus a simple 7-day rollout plan and a checklist so you actually finish it.

First: what is a “package” (and why it sells faster than scattered info)

A package = fixed price + fixed time slots + clear terms

A package is simple: you are not selling “just drop by”, you are selling a clear appointment. Think fixed price, fixed start times, and a clear list of what is and is not included. That makes choosing easy for guests.

At Easter, people often want something that is already taken care of. They do not want to puzzle it out: what time can I come, what does it cost, can my child join, do I need to call? If you make all of that clear in one place, they book faster.

Examples (dinner set menu, shared dining, kids option) without a brunch focus

A few examples that work well, without leaning on brunch:

• 3-course Easter dinner with fixed start times (for example 17:00 and 19:30)
• Shared dining Easter evening: multiple small plates to share, priced per person
• Family option: a kids dish or kids menu for a fixed price (with a coloring sheet or small gift)

You see this in many countries as a “holiday menu”: fewer choices, more clarity. In the Netherlands it works the same way, especially when you pair it with time slots.

Choose your Easter 2026 offer (simple, profitable, doable)

3 quick formats: 2-course / 3-course / chef’s menu (time slots)

Do not overcomplicate it. Pick one base format:

1. 2-course set menu (faster turns, lower kitchen risk)
2. 3-course set menu (classic, feels like a proper night out)
3. Chef’s menu (you decide, less decision fatigue, often better margin)

Tie it to time slots right away. That creates calm. For example: start at 16:30, 17:00, 19:00 and 19:30. Guests understand it, and so does your team.

Capacity and kitchen: what can your team truly handle?

Easter is often busy and the crowd is slightly different: families, grandparents, people who want to “treat themselves”. Ask yourself honestly:

• How many covers can your kitchen handle at peak hours without stress?
• How many people will actually be on the floor (not “if everything goes perfectly”)?
• Can you deliver consistently with your current menu?

A practical tip: pick dishes you can prep well. In many bistros, a fixed main course with two options (for example meat or vegetarian) works better than a full a la carte menu.

Price + upsells (welcome drink, dessert, wine pairing)

Put a clear price on it. Not “starting from”. Just: this is the price, this is what you get.

Keep upsells simple:

• Welcome drink (with or without alcohol)
• Extra dessert or a “dessert to share”
• Wine pairing per course (or a fixed bottle recommendation)

And put the key dates everywhere, literally: Easter 2026 is on Sunday, April 5 and Monday, April 6, 2026. This prevents confusion and makes your posts and Google updates instantly clear.

Build 1 strong landing page that drives reservations (not just “information”)

At the top: headline + date + price + book now (1 primary button)

At the top, you want instant clarity. Think:

“Easter set menu April 5-6, 2026 - EUR 49.50 per person”
Then a big button: Book now.

Not five buttons. Not a story first. People scan. If they get it, they click.

If reservations matter (and at Easter they do), make sure booking is smooth with an online reservation flow. That way guests do not need to call while you are in the dinner rush, and you waste less time on back-and-forth.

What to include: times, what’s included, dietary options, kids, parking, deposit/no-show rules

Write this in plain language:

• Which days: Sunday, April 5 and Monday, April 6, 2026
• Time slots: start times and any end time (“table available until ...”)
• What’s included: 2/3 courses, whether a welcome drink is included, whether coffee is included
• Dietary needs: vegetarian, gluten-free (if you can), other requests on request
• Kids: kids option, high chair
• Parking: where it is easiest, even when it is busy
• Deposit / no-show rules: short and clear

That last part can feel a bit tense to publish, but on holidays it prevents discussion. Most guests understand it perfectly fine if you write it normally.

Trust: photos, reviews, “how booking works”

Use 3 trust builders:

1. Real photos of your place and one or two dishes (no stock photos)
2. Short reviews (preferably from Google)
3. “How booking works” in 3 lines: pick a time, enter details, get confirmation

Not sure whether your current website can present this cleanly (with strong buttons and a clear page)? Sometimes it is faster to switch to a setup that supports landing pages and calls-to-action properly.

Make booking ridiculously simple (this is where revenue leaks)

Two click paths: “Book now” + “Questions on WhatsApp”

Create two paths, no more:

• Book now (for people ready to reserve)
• Questions on WhatsApp (for “can we come with 8?”, “are dogs allowed?”, “can we do 18:15?”)

Put those two options at the top and repeat them at the bottom of the page. In practice, people drop off if they have to search, or if calling is the only option.

Time slots/seat limits: prevent chaos (and no-shows)

For Easter you do not want “come whenever”. Time slots ensure that:

• your kitchen does not get flooded in a single hour
• your front-of-house knows what is coming
• you can plan tables more effectively

Work with a limited set of start times and a maximum per slot. It may feel strict, but it is ultimately more hospitable: you can actually deliver quality.

Confirmation: automated email/message with clear details

Make sure every booking automatically receives a confirmation with:

• date and time
• party size
• address and directions/parking
• what is included in the set menu
• your no-show policy (short)
• a phone number for last-minute issues

7-day promotion plan (website, Google, social, email)

Day 1: publish the page + make it trackable (book/WhatsApp clicks)

Day 1 is simple: page live and buttons working.

Test it yourself on your phone:

• Can you book within 10 seconds?
• Does WhatsApp open instantly?
• Are the price and date visible at the top?

If this is not right, promotion is pointless. You would be sending people to a door that is half closed.

Day 2: update your Google Business Profile (post + holiday hours + link)

Many guests search last-minute on Google: “Easter restaurant” + your town.

So add:

• your opening hours for Sunday, April 5 and Monday, April 6, 2026
• a post about your Easter set menu
• a link to your Easter page (not your general homepage)

Day 3-4: social posts (menu teaser, atmosphere, “limited seats”)

Two types of posts almost always work:

1. Menu teaser: one dish, a photo, one line with price and dates
2. Atmosphere: your venue, the vibe, “come with family or friends”

Always include:

• the dates (April 5-6, 2026)
• the price
• “Book via the link”

And yes, “limited seats” is fine, as long as it is true because of your time slots.

Day 5: email your regulars (with a booking link)

Your regular guests are your fastest win. Keep it short:

• “Easter 2026: we are doing a special set menu on April 5 and 6”
• price + start times
• one button: book

No long stories. People read this between appointments.

Day 6-7: repeat with proof (reviews/photos) + last tables

Repeat your best-performing message, but add proof:

• a review (“Delicious food, great service”)
• a photo of a full dining room (if you have one)
• “Last tables on Sunday evening” (only if true)

(Optional) Ads that actually work for Easter (small budget, local)

One campaign goal: reservations (not “reach”)

If you run ads, do it with a goal: reservations. Not “as many people as possible see it”. You cannot pay bills with reach.

Make sure your ad has one clear action: book.

Targeting: radius around your venue + mobile

Keep it local. A radius around your location often works well, especially in towns and cities where people are willing to drive 15 to 30 minutes.

A lot of reservations happen on a phone. So check that your page and booking flow are fast and clear on mobile.

Landing page = your Easter set-menu page (not your homepage)

Do not send people to your homepage with “have a look around”. At Easter, people are impatient: they want to know what it is, what it costs, and book immediately. So always send traffic to your Easter set-menu page.

Common mistakes (why your seats stay empty)

Starting promotion too late

Easter feels far away until it suddenly is not. If you only go live in the final week, many families and groups are already booked elsewhere.

No clear price/times/terms

“Special Easter deal!” without price and time slots is not an offer. It is an announcement. And announcements do not fill tables.

Too many choices on the page

If people have to choose between too many options, they often choose nothing. A set menu (optionally with a vegetarian variant) usually performs better.

Booking hidden or phone-only

If booking is only possible by phone, you lose reservations. Especially during peak hours when no one can pick up.

Frequently asked questions / objections

How much does this cost (website/landing page/ads) and what is a realistic return?
A simple Easter page on your existing website mainly costs time. Paid ads can work on a small budget, but only if your page and booking flow are solid. The return depends on capacity and margin, but one extra fully booked shift can already make a big difference.

How much time will this take (I am already busy)?
If you keep it tight: 1 to 2 hours to choose the set menu, fill the page, and test the buttons. After that, 10 to 15 minutes per day for one post or a quick repeat.

Can I do this myself in Wix/WordPress, or should I outsource it?
If you can quickly build a clear page with a booking button, great. If not (or it becomes messy), outsource it. For holidays, “good enough and on time” beats “perfect someday”.

How do I prevent no-shows (deposit/terms)?
Put clear rules on your page and in your confirmation message. For larger tables you can ask for a deposit or card verification. Keep it polite and crystal clear.

How do I know the page is working (without complicated tech)?
Very simple:

• Are reservations coming in through the page?
• Are you getting fewer phone calls with basic questions (price/times)?
• Do guests say: “I saw it online and booked right away”?

Also test it yourself: can you find the price and book within 10 seconds on your phone?

Quick checklist (copy/paste) for your Easter 2026

Offer ready

• Set menu chosen (2-course / 3-course / chef’s menu)
• Time slots defined
• Price set + 1 to 2 add-ons (welcome drink, dessert, wine)

Page ready

• Title includes the dates: Sunday, April 5 + Monday, April 6, 2026
• Price is visible at the top
• Menu contents are clear
• Dietary needs + kids + parking included
• No-show policy explained briefly
• Photos and/or reviews added

Booking/WhatsApp ready

• “Book now” button works on mobile
• WhatsApp button works
• Confirmation with all details is sent automatically

Google + social + email ready

• Google Business Profile: hours + post + link
• 2 to 3 social posts ready (menu teaser, atmosphere, last tables)
• Email with booking link sent to regular guests

Book an advice call of up to 30 minutes: we will review your Easter 2026 set menu, your page (headline/price/times/buttons) and your booking flow, and you will get 3 concrete improvements you can implement this week. Want us to take a quick look together? get in touch.